Weekly Local TV Snapshot: Week of July 25-31 2022

Los mejores horarios para publicar en Instagram y YouTube en América Latina 2022

Muchos generadores de contenido y marcas se encuentran constantemente analizando los mejores horarios para publicar contenido en redes sociales, hoy les mostramos cuáles son los momentos de mayor interacción en América Latina según huso horario para publicar en Instagram y YouTube.

TATA IPL 2022 – India’s Super Bowl (Part II)

Another successful and exciting season of the IPL just wrapped up this past May, with the Gujarat Titans (a new team in the league) snatching the 2022 TATA IPL cup. 

Comscore Snapshot: The OTT players in India at a glance

India’s video streaming industry is huge with more than 40 operators. Global streaming service providers such as Hotstar (Disney-owned), Netflix and Amazon compete with domestic service providers such as Voot, MX Player, Zee5, Gaana, as well as a host of regional and ultra-localized players.

Comscore Snapshot: A look at India’s OTT market size

When it comes to home entertainment, it’s safe to say that consumers have never had as many options at their fingertips as they do now. In India the OTT market has been growing at a steady pace over the years - from April 2020 to April 2022 was 15% growth.