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The four unexpected behavioural trends in Asia-Pacific

01/17/2022 09:22 pm

In this blog post, we consider four unexpected trends that have emerged in the aftermath of the Covid-19 pandemic. The data covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.

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Online behaviours and what to expect in 2022 as the world reverts into normalcy

01/17/2022 09:18 pm

For marketers allocating resources online, the events of the past 24 months are throwing a spanner in the works: will consumers revert to pre-pandemic habits as the world returns to normal? Or are they settling for a new equilibrium?

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Panorama de las aplicaciones móviles de fitness en México

01/12/2022 09:18 pm

Tras los cierres de gimnasios durante la crisis sanitaria por Covid-19, los consumidores aceleraron el uso las aplicaciones de salud y fitness para continuar o comenzar rutinas de ejercicio desde el hogar. Esto permitió que todos los sitios y aplicaciones móviles que conforman la categoría de Salud tuvieran un incremento general de consumo en tiempo.

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Metaverso contabiliza 84 mil menções nas redes sociais em 2021

12/21/2021 09:24 pm

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¡Pasajeras al tren!: Ouigo vs. Renfe

12/21/2021 09:22 pm

La entrada al mercado del operador low-cost de alta velocidad, Ouigo, este año no ha pasado desapercibida. Su competitiva oferta comercial ha permitido su rápida integración en nuestro país, donde los servicios de Renfe han dejado de ser la única opción para viajar en tren de alta velocidad.

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