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Participation of the Latin American Teams in the Digital Field

07/16/2014 06:46 am

Data from comScore Mobile Metrix® also revealed the sports websites most visited via mobile devices, with the top 5 for each country on both smartphones and tablets included below:

Is Mobile Bringing About the Death of the PC? Not Exactly…

07/11/2014 08:04 am

While there is no doubt that the growth in mobile has been dramatic, for the most part it is not coming at the expense of desktop computer usage. Put another way, most of the growth of mobile has been activity that is incremental to what’s happening on existing platforms. Consider comScore data over the past year:

When Mobile Web Dominates Apps in an App-Dominated World

07/02/2014 08:56 am

Why Does a User Visit the App vs. the Website?
Perhaps the best example of a browser-dominant media property is Wikimedia Foundation Sites, the organization that runs Wikipedia, one of the most popular sites on the web. But as popular as Wikipedia is, it remains one of the few large digital media properties that has succeeded on mobile despite a very small portion of its smartphone engagement occurring via app. In contrast, the smartphone audiences for most of the top properties spend the majority of their time on the app, not the mobile website.

The Perils of Survey Data in Cross-Platform Measurement

07/01/2014 06:34 am

The following article identifies the sources and magnitude of these survey-based errors and shows how they can be eliminated through the use of behaviorally-measured panels. The article was recently published in the June 2014 issue of the Journal of Advertising Research and is reprinted with permission.

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

06/25/2014 10:25 am

Internet Radio Leads Categories Generating Majority of Activity from Mobile