comScore Travel Solutions
comScore Travel Solutions can help steer your online strategy in the right direction. comScore uses the best of its technology and syndicated solutions to provide curated insights of the online travel market, answering the following questions:
comScore Banking Solutions
comScore Banking Solutions can help steer your online strategy in the right direction. comScore uses the best of its technology and syndicated solutions to provide curated insights of the online banking market, answering the following questions:
Activating Inventory: 3 Key Lessons for Publishers to Unlock Hidden Revenue
By collaborating with industry leaders on both sides of the advertising ecosystem, comScore identifies the frustrations and challenges that digital publishers currently face with un-monetized content. Through our recently-launched comScore Activation solution, we worked with Hearst, one of the world’s largest news publishers, to create scalable custom ad packages for SF Chronicle during the Titans of Mavericks surfing competition held outside San Francisco.
comScore in Journal of Advertising Research on How Data Analytics, Social Media, and Creative Strategies Shape U.S. Presidential Election Campaigns
In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” comScore Co-Founder and CEO Gian Fulgoni is joined by comScore VP of Political Technology Carol Davidsen and comScore VP of Marketing and Insights Andrew Lipsman in describing the combined use of data analytics, creative messaging, and social media in the 2012 and 2016 political campaigns—strategies that, they believe, commercial advertisers should take better advantage of to improve efficiencies and effectiveness in their own marketing efforts. The article was recently published in the September 2016 issue of the Journal of Advertising Research and is reprinted with permission.
Mobile Audience Campaign Measurement Arrives in Canada and the UK
This expansion of mobile campaign measurement comes as mobile devices play an increasingly dominant role in consumers’ digital lives. In Canada and the UK, smartphones and tablets together account for nearly two-thirds of all time spent online (in the UK, 59% of online time is accounted by mobile devices compared to 41% on desktop; in Canada it’s 60% vs 40%).