comScore’s TRUSTe, BBB Certifications Extended
We are pleased to announce that comScore’s ScorecardResearch service has been re-certified in the TRUSTe Trusted Data Privacy program for 2015. Since we joined the program in 2011, we have found that the partnership with TRUSTe is enormously helpful in demonstrating our commitment to transparency around comScore’s internet measurement methodology. This program requires a rigorous review from TRUSTe’s experts of our opt-out mechanisms and processes. comScore is also required to respond to all consumer questions that come in via TRUSTe’s independent feedback/complaint mechanism.
The Huge Impact of the 2014 World Cup on Internet Usage in Brazil
The total number of Brazilian visitors to the Sports category increased 15% from May 2014 to June 2014, a very significant month-to-month increase. They also spent 10% more time browsing sports content and visited Sports websites 10% more frequently than in the previous month. In terms of video consumption, Brazilians watched 21% more Sports videos and spent 53.7 minutes per viewer consuming video content, an increase of 39%.
Digital Analytix® Rated Strong Performer by TrustRadius
As a global leader in digital measurement and analytics, we continuously seek to redefine the way businesses measure consumer behavior in the marketplace and across their own products and properties. Digital Analytix is a unique product to comScore that allows our clients to combine their own data with comScore’s data to provide a deeper understanding of their customers’ journeys across digital assets.
Tinder Sparks Renewed Interest in Online Dating Category
Fortunately the internet has helped play a role in increasing the efficiency with which people can establish mutual interest and get to that first date. Online dating became one of the early stars of the internet, both in its ability to engage audiences and to establish real revenue streams from paying customers.
But despite its lofty position as one of the high-profile categories of the internet, in recent years it has faded to the background as social media has emerged and co-opted much of its mindshare. While the category has always retained its basic utility of being able to match people who were in the active pursuit of dates and relationships, its heyday was a good decade ago. However, some significant changes occurring in online dating today just might be signaling a renaissance for the category.
Lessons Learned in Digital Advertising
Through comScore’s extensive, global research in the digital advertising space, we’ve identified key Lessons Learned that help shed light on the current state of the industry and guide us on a path toward more effective planning, stronger evaluation and overall improved results for media buyers and sellers.