Cyber Monday Becomes First Ever $1 Billion Shopping Day on Mobile
For the first time ever this holiday season, $1 billion was spent in a single day on mobile devices alone. Cyber Monday was the day to achieve this feat, as it turned out to once again be the biggest online shopping day of all-time for the seventh straight year, reaching nearly $3.7 billion in total digital sales for an annual growth rate of 20 percent. Both desktop and mobile saw healthy growth rates, with mobile at 29 percent vs. desktop at 17 percent. Thanksgiving and Black Friday also had a strong showing this year, combining for approximately $4.7 billion, up 23 percent year-over-year.
Billion-Dollar Shopping Days Become the New Norm
Source: comScore e-Commerce Measurement
Busting 5 Holiday Shopping Myths That Come Up Every Year
Despite the many new and interesting storylines that emerge each season, I’ve found there is often too much of a focus on holiday storylines that are outdated, unfounded, or just plain miss the real story. And yet for some reason, these myths persist. Below are five common holiday shopping myths that I believe are in need of a reality check.
comScore Innovates to Bring Multi-Platform Digital Video Measurement to the UK with First Preview Data Now Available to Clients
As part of our continued cross-platform measurement efforts, we are pleased to announce a key step toward making our cross-platform vision a reality in the UK. Recently, we’ve begun rolling out preview data for Video Metrix Multi-Platform to participating clients, enabling them to get a view of the digital video audiences across platforms.
Q3 2016 Digital Commerce Hits $84.3 Billion, as M-Commerce Accounts for 20% of Sales for 1st Time
comScore estimates that Q3 2016 total digital commerce sales in the U.S. was $84.3 billion, with sales from smartphones and tablets accounting for 20.0 percent of that total – the first time mobile commerce has reached this milestone. While we’re still experiencing a pronounced channel shift from desktop to mobile spending, spending on both platforms has been strong throughout 2016, which generally bodes well for the upcoming season.