comScore in Journal of Advertising Research on the Rise of the Digital Omnivore
In the following article entitled “The Rise of the Digital Omnivore: What It Means for Advertisers, Publishers, and App Developers,” comScore Co-Founder and Chairman Emeritus Gian Fulgoni explains the fragmented ecosystem in today’s digital world and how marketers can reach consumers across the multitude of devices. The article was recently published in the June 2015 issue of the Journal of Advertising Research and is reprinted with permission.
comScore Named to Online Trust Alliance Honor Roll for Third Consecutive Year
Each year, the OTA evaluates companies in three major categories: 1) Domain, Brand and Consumer Protection 2) Site, Server, and Infrastructure Security and 3) Data Protection, Privacy and Transparency. The weighting of areas within this categories changes each year in response to developments in the privacy world. Companies that react to evolving best practices throughout the year see a corresponding effect on their scores; companies that are not responsive to changes may, as a result, drop off the Honor Roll.
Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers
When asked their reasons for not using mobile banking, 42% indicated that they preferred using a desktop computer for these activities, while 36% cited security concerns as a deterrent. As some might expect, the desktop preference and mobile security concerns were even more significant of factors among the 55+ age group, who were six percentage points more likely than the total mobile population to cite these issues.
How the “Buy Button” Can Help Fill the M-Commerce Gap
There is good reason for this gap, and it ultimately boils down to the fact that mobile simply has a lot more friction than desktop when it comes to completing a transaction. Mobile screens are smaller, pages tend to load slower, connections are spottier, checkout hasn’t always been optimized for mobile, etc. It is very likely that the current gap we see will never get completely filled, but we would expect things to move significantly in that direction. And in fact, that’s already started to happen as we’ve recently seen m-commerce growth rates expand from around 30 percent year-over-year to 53 percent in the most recent quarter.
AppNexus Joins comScore Industry Trust
In addition to AppNexus’ own initiatives to build trust in online advertising, we’re partnering with industry leaders like comScore to further uncover quality in programmatic. Today we are excited to share that we are joining the comScore Industry Trust initiative, a multiphase initiative designed to enable trusted programmatic transactions of quality advertising between buyers and sellers. comScore Industry Trust focuses on providing an independent rating of ad inventory quality, thereby activating quality inventory across programmatic trading and creating a trusted marketplace that better serves the ecosystem.