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Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

10/29/2014 01:14 pm

Google – aided in part by its ownership of the Android platform -- has perhaps the most expansive and far-reaching constellation of apps, with YouTube, Google Play, Google Search, Google Maps and Gmail all ranking among the top 15  mobile apps and all serving vastly different customer needs. Altogether, app constellations (defined here as a company with at least three apps) account for 13 of the top 15 mobile apps (Google with five, Facebook with three, Apple with two, Yahoo with two, and Amazon with one) and 22 of the top 50.

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The 4 Ps of Marketing in a Digital World

10/23/2014 06:58 am

In our latest report, Lessons Learned in Digital Advertising, we take a look at key issues that help shed light on the current state of the industry and how advertisers can get the most from digital. From these lessons learned, we’ve identified a new list of 4Ps to guide marketers in a digital world: People, Performance+, Programmatic, and Platforms.

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How to Avoid the Creep Factor with IoT Technology?

10/21/2014 12:50 pm

Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and digital campaign test and target strategies.  But one of the most spirited debates came during the Internet of Things (IoT) panel discussion in which comScore’s Vice President of Digital Enterprise Analytics, Ade Adesoun participated.

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Data snacks on the FIFA World Cup 2014

10/17/2014 01:57 pm

  • Latin America was the second region worldwide with the highest growth in the Sports category during the World Cup.
  • Latin Americans spent more minutes online than the worldwide average in the Sports category during the World Cup.
  • During the second half of the World Cup, Europe was the region most engaged in the Sports category.
  • Argentina led in the Latin American region in terms of reach in the Sports category with more than 10 points above the Latin American average.
  • From within Latin America, Uruguay was the most engaged spending almost half an hour more online than the average Latin American user.
  • During the World Cup, the month of June showed the largest audience, and in July we saw a decrease in audiences for most of the Latin Amercian countries.
  • Mexico has the highest reach for online video in the Sports category. It was also the country with the highest time spent and videos seen by viewer.
  • Argentina had the highest penetration of online video in the Sports category during July 2014.
  • The site FIFA.com registered traffic growth months before the World Cup started.
  • Brazil spent more time on the FIFA.com site with more than 7 minutes compared to the Latin American average.
  • Brazil had the highest growth of people interested in Sports on Social Networking sites.
  • During the World Cup, 80% of the fans were engaged with FIFA's fan page.
  • Argentina was the country in Latin America that was the most engaged with the site of VISA, the official sponsor of the World Cup.
  • Brazil was the Latin American country that was most engaged with the Coca-Cola brand, followed by Mexico.
  • For Coca-Cola, the Mexican audience showed the highest growth in terms of users.
  • Hyundai/Kia: The Chilean audience was the most engaged with the brand in terms of time spent on their site.
  • EMIRATES: Argentina was the country most involved from Latin America in terms of time spent on their site.
  • In the World Cup: Germany registered a strong growth in the Sports category, however the Netherlands showed a higher penetration in the category and spent more time online.

The insights shared in this blog post are part of the following study: "Online Effect of the World Cup 2014" that is now available for purchase.  If you would like more information about this study, please contact us.

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Upping the Ante on NHT

10/09/2014 11:41 am

There are many challenges in developing effective countermeasures for NHT. First and foremost, since there are significant financial implications, it must be assumed that the parties that are engaged in NHT generation and other forms of invalid online advertising are highly motivated, intelligent, capable, and well-equipped. They cannot be taken lightly or underestimated, and the result is a threat landscape that is broad and evolving rapidly.  To that end, developing and maintaining effective countermeasures requires superior technology and data assets and an experienced team committed to addressing threats in a comprehensive fashion over the long term.

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