Are Smartphones the Swiss Army Knife of the Millennial Generation?
Think about your daily life for a minute: When was the last time you wrote down your plans in a paper calendar? Do you still use that radio alarm clock sitting by your bed? Do you still rely on that old MP3 player to listen to your music? Do you print out directions or refer to a paper map when traveling to an unfamiliar destination? Chances are that you used to practice most of these behaviors regularly, but have since gradually consolidated them into your smartphone. Old habits certainly die hard, but perhaps the exception to this rule is when something unmistakably more convenient comes along that gives you the same (or better) functionality as the old way of doing things. Why carry around a dozen separate tools when one Swiss army knife fits perfectly in your pocket?
AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic
The task isn’t easy, but comScore is helping publishers solve for this issue, as showcased in our recently released Global Mobile Report, where we examined the total global audience of leading digital media publisher AOL.
Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization
More than two years later, we now have comprehensive multi-platform reporting in the US, Canada and the UK and can see just how important these mobile-only audiences have become in each market. We have shared many of these cross-market comparisons and insights in our recently released Global Mobile Report, which is now available for complimentary download.
comScore in Journal of Advertising Research on the Rise of the Digital Omnivore
In the following article entitled “The Rise of the Digital Omnivore: What It Means for Advertisers, Publishers, and App Developers,” comScore Co-Founder and Chairman Emeritus Gian Fulgoni explains the fragmented ecosystem in today’s digital world and how marketers can reach consumers across the multitude of devices. The article was recently published in the June 2015 issue of the Journal of Advertising Research and is reprinted with permission.
comScore Named to Online Trust Alliance Honor Roll for Third Consecutive Year
Each year, the OTA evaluates companies in three major categories: 1) Domain, Brand and Consumer Protection 2) Site, Server, and Infrastructure Security and 3) Data Protection, Privacy and Transparency. The weighting of areas within this categories changes each year in response to developments in the privacy world. Companies that react to evolving best practices throughout the year see a corresponding effect on their scores; companies that are not responsive to changes may, as a result, drop off the Honor Roll.