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Audience of the Moon

10/03/2017 07:58 am

Although everyone within the 48 contiguous states had at least a view of a partial eclipse, the path of totality was a narrow strip just 70 miles wide. This path began in Oregon and passed from the Pacific Northwest to South Carolina, including through major cities such as Kansas City and St. Louis. Any fixed spot within this region experienced darkness of night for a brief 3 minutes.

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Rock in Rio 2017: Qual foi a estrela do Palco Mundo com mais repercussão no digital?

09/28/2017 12:52 pm

Em uma análise em conjunto, comScore e Social Studio, plataforma de listening de redes sociais, reuniram insights sobre como o Rock in Rio performou nas redes sociais. O festival, que aconteceu de 15 a 17 e 21 a 24 de setembro, foi um dos assuntos mais comentados durante o mês, e no digital não foi diferente. Desde 1º de setembro até o último dia do festival, o evento foi mencionado 1,1 milhão de vezes na internet.

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comScore Follow-Up Statement on Pending Legal Proceedings with Nielsen

09/26/2017 01:52 pm

comScore is aware of Nielsen's September 25, 2017 injunction filing, which merely repeats the allegations made in its earlier filings with the Court and in arbitration. Nielsen continues to mischaracterize comScore's Extended TV product and the issues raised with the FTC monitor, as well as the FTC's role in permitting comScore's use of Nielsen's data. comScore's use of any Nielsen information in its Extended TV product is permitted and falls within the license agreement between the parties. comScore will vigorously defend these actions and the use of the Extended TV product in the Courts and in arbitration, and expects this matter to be resolved in an expedited manner using agreed-upon arbitration procedures.

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comScore Statement on Pending Legal Proceedings with Nielsen

09/22/2017 05:36 pm

Nielsen’s arbitration demand and lawsuit both relate to an order and consent agreement as a result of Nielsen’s prior acquisition of Arbitron. In 2013, the Federal Trade Commission ordered Nielsen to provide comScore the ability to use certain Arbitron data until 2021. Nielsen, by filing its arbitration demand and lawsuit, is challenging the scope of comScore’s use of the data.

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The #1 digital advertising metric is…

09/20/2017 09:18 pm

comScore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey the brand marketers and agencies in attendance for definitions of what ‘premium’ currently means for them among today’s diverse technology and media channels. I suspect that between some unifying themes, we’d also find bespoke, individual criteria, some relating to audiences, others to the platforms and inventory on which campaigns are served.

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