Which Global Content Categories are ‘Mobile First’?
Mobile share of total digital minutes (with cross-market average)
An analysis of 14 global markets (shown in order of their bars above: Argentina, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Mexico, Malaysia, Spain, UK and USA) demonstrates the aggregate levels of ‘mobile firstness’ among selected content categories, as well as the significant and non-uniform variance between markets.
Key findings include:
Is LATAM Leading the Way for the Ride Sharing Economy?
Uber % Reach among Mobile Users (with selected competitors)
The sharing economy has been making global headlines in recent years, with ride sharing -- and Uber in particular – driving much of the conversation. New global reach data from comScore Mobile Metrix gives a clear view on how this sector is penetration several international markets. Key findings include:
Top 10 Burning Issues in Digital: What’s the Common Thread?
At the time, it was clear the issues he addressed struck a chord as the blog post rocketed up our leaderboard to become one of our most popular pieces of content ever published. Even four years later, it still often ranks among the more read pieces of content on our site every month.
Who is Winning the Global Instant Messaging Battle?
Top App by Total Minutes
As we noted in our recent report, Mobile’s Hierarchy of Needs, apps are where the majority of mobile media usage happens, and social media and instant messaging apps account for the biggest share of usage time across markets. Additional findings include:
Fraude na mídia digital: o gato, a lebre, uma caixinha de morangos e cogumelos venenosos
Quando isso acontece, a reação inicial é sentir que houve uma trapaça, e que o vendedor agiu ilegalmente e de má fé. No entanto, nem sempre é esse o caso, e isso faz parte da complexidade em definir a fraude publicitária. Para entender realmente como a fraude impacta na eficácia das campanhas, é essencial fazer as quatro perguntas seguintes: