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Las ONGs en tiempos convulsos: COVID-19 y el conflicto en Ucrania

05/16/2022 09:18 pm

La llegada del 2020 trajo consigo un cambio radical en la vida de todo el planeta, estos cambios vinieron acompañados de momentos muy complicados en los que distintas ONGs intervinieron para dar apoyo a aquellos que más lo necesitaban. Aunque en un inicio hubo una creencia general de que sería algo pasajero, a día de hoy seguimos conviviendo con el COVID-19, aunque según parece, habiendo superado lo peor. Sin embargo, el mundo no se detiene y aunque muchos no terminan de recuperarse de las multiples consecuencias de la pandemia, ahora debemos hacer  frente al conflicto en Ucrania.

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Smart TVs: Streaming’s Ultimate Catalyst

05/12/2022 06:53 am

As consumers stream more OTT content than ever before, it’s important to understand which devices are serving as the key drivers within the category. By understanding this, you can identify everything from viewing behaviors to brand preferences to consumption trends in the streaming space.   

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BBB22

05/10/2022 09:18 pm

Nesta análise, reunimos alguns dados sobre o desempenho do programa de TV BBB22 nas redes sociais. Todos os insights levantados pela Comscore usaram as ferramentas Brandwatch e Shareablee de 17 de Janeiro a 26 de Abril de 2022.

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Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch of Predictive Audiences for CPG Advertisers

05/10/2022 07:30 am

With the deprecation of third-party cookies, advertisers and agencies are in critical need of new ways to ensure their campaigns are reaching the right audiences at scale. Comscore Predictive Audiences is the industry’s first privacy-forward targeting capability, enabling advertisers to reach desirable audiences across screens by combining observed media consumption behaviors with rich contextual data.  

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¿Conseguirán Chanel y Eurovisión enamorar a la audiencia?

05/08/2022 09:18 pm

Con permiso de los más eurofans vamos a intentar pronosticar qué puede pasar este año en Eurovisión. El #SloMoChallenge ha calentado los motores de este evento, inicialmente, televisivo y ya crossmedia. Nuestra candidata participa esta semana en Turín en el Festival de Eurovisión 2022, ¿qué pasará en la final de este sábado, 14 de mayo?

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