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The Potential of Digital Advertising Strategies amid GDPR: A Q&A with George Panayiotou and Felix HansenIn this Q&A, comScore’s George Panayiotou, Senior Product Manager, International Advertising and Felix Hansen, Senior Director of Product Management, Advertising, share their views on the effects and the potential of the ruling. Read moreDelivering Impact: Advancing this Year’s UpfrontsIn the wake of this year’s Upfronts, we sat down with comScore Chief Revenue Officer Chris Wilson, an industry veteran with more than two decades in TV audience measurement, to ask him for his insights. Read moreFive Key Steps to Keep Your Brand Safe in a Complex Media EcosystemSo how can marketers effectively protect their brands while still delivering high impact campaigns? Read moreReaching the Elusive OTT ConsumerEarlier this year, comScore launched 21 new advanced audience activation segments covering OTT and subscription video on demand (SVOD) streamers, and console gamers. We’ve received a lot of interest in these segments since the announcement, so I wanted to provide a glimpse into the two I find most interesting: Heavy and Light OTT Streamers. Before jumping into our findings, I think it’s important to provide some clarity on what we define as OTT, how we build these segments and how we differentiate between heavy and light streamers: Read moreA Strong Start Expected for the 2018 Summer Box OfficeAlso notable: two 2018 China-based releases, “Detective Chinatown 2” and “Operation Red Sea,” have generated a combined $1 billion in their home country alone this year. A diverse slate of titles – including films like the R-rated comedy “Blockers” from Universal, Fox’s release of Wes Anderson’s acclaimed stop-motion epic “Isle of Dogs” and, of course, John Krasinski’s unexpected breakout horror hit “A Quiet Place” from Paramount – makes this a great time to be a moviegoer. Read more |
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