The Potential of Digital Advertising Strategies amid GDPR: A Q&A with George Panayiotou and Felix Hansen

06/19/2018 09:18 pm

In this Q&A, comScore’s George Panayiotou, Senior Product Manager, International Advertising and Felix Hansen, Senior Director of Product Management, Advertising, share their views on the effects and the potential of the ruling.

Read more

Delivering Impact: Advancing this Year’s Upfronts

06/18/2018 03:41 am

In the wake of this year’s Upfronts, we sat down with comScore Chief Revenue Officer Chris Wilson, an industry veteran with more than two decades in TV audience measurement, to ask him for his insights.

Read more

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

05/15/2018 09:18 pm

So how can marketers effectively protect their brands while still delivering high impact campaigns?

Read more

Reaching the Elusive OTT Consumer

05/09/2018 03:18 am

Earlier this year, comScore launched 21 new advanced audience activation segments covering OTT and subscription video on demand (SVOD) streamers, and console gamers. We’ve received a lot of interest in these segments since the announcement, so I wanted to provide a glimpse into the two I find most interesting: Heavy and Light OTT Streamers. Before jumping into our findings, I think it’s important to provide some clarity on what we define as OTT, how we build these segments and how we differentiate between heavy and light streamers:  

Read more

A Strong Start Expected for the 2018 Summer Box Office

05/03/2018 03:33 am

Also notable: two 2018 China-based releases, “Detective Chinatown 2” and “Operation Red Sea,” have generated a combined $1 billion in their home country alone this year. A diverse slate of titles – including films like the R-rated comedy “Blockers” from Universal, Fox’s release of Wes Anderson’s acclaimed stop-motion epic “Isle of Dogs” and, of course, John Krasinski’s unexpected breakout horror hit “A Quiet Place” from Paramount – makes this a great time to be a moviegoer.

Read more

UTech Managed Services
Your behind-the-scenes Technology Provider
UTech is your "one-stop shop" for your business technology
needs. We provide a complete "virtual IT department" customized for
business owners.

UTech solutions are customized to meet your unique needs. Solutions
that maximize your business without maxing out your budget.

Contact us for a free network analysis and consultation.
From quick fixes to big fixes, we offer an extensive portfolio of professional services, including:

IT hardware and software assessment
Annual technology budgets and upgrade forecasts
Installation and implementation of hardware and software
Network service, maintenance, and auditing
Virtual CIO
Virtual help desks