Which Global Content Categories are ‘Mobile First’?

08/16/2017 09:22 pm

Mobile share of total digital minutes (with cross-market average)

An analysis of 14 global markets (shown in order of their bars above: Argentina, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Mexico, Malaysia, Spain, UK and USA) demonstrates the aggregate levels of ‘mobile firstness’ among selected content categories, as well as the significant and non-uniform variance between markets.
 Key findings include:

Read more

Is LATAM Leading the Way for the Ride Sharing Economy?

08/16/2017 09:18 pm

Uber % Reach among Mobile Users (with selected competitors)

The sharing economy has been making global headlines in recent years, with ride sharing  -- and Uber in particular – driving much of the conversation. New global reach data from comScore Mobile Metrix gives a clear view on how this sector is penetration several international markets. Key findings include:

Read more

Top 10 Burning Issues in Digital: What’s the Common Thread?

08/15/2017 09:30 pm

At the time, it was clear the issues he addressed struck a chord as the blog post rocketed up our leaderboard to become one of our most popular pieces of content ever published. Even four years later, it still often ranks among the more read pieces of content on our site every month.

Read more

Who is Winning the Global Instant Messaging Battle?

08/15/2017 09:20 pm

Top App by Total Minutes

As we noted in our recent report, Mobile’s Hierarchy of Needs, apps are where the majority of mobile media usage happens, and social media and instant messaging apps account for the biggest share of usage time across markets. Additional findings include: 

Read more

Fraude na mídia digital: o gato, a lebre, uma caixinha de morangos e cogumelos venenosos

08/15/2017 04:00 am

Quando isso acontece, a reação inicial é sentir que houve uma trapaça, e que o vendedor agiu ilegalmente e de má fé. No entanto, nem sempre é esse o caso, e isso faz parte da complexidade em definir a fraude publicitária. Para entender realmente como a fraude impacta na eficácia das campanhas, é essencial fazer as quatro perguntas seguintes:

Read more

UTech Managed Services
Your behind-the-scenes Technology Provider
UTech is your "one-stop shop" for your business technology
needs. We provide a complete "virtual IT department" customized for
business owners.

UTech solutions are customized to meet your unique needs. Solutions
that maximize your business without maxing out your budget.

Contact us for a free network analysis and consultation.
From quick fixes to big fixes, we offer an extensive portfolio of professional services, including:

IT hardware and software assessment
Annual technology budgets and upgrade forecasts
Installation and implementation of hardware and software
Network service, maintenance, and auditing
Virtual CIO
Virtual help desks